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Project 001
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[ NM_ARCHIVE ] — Project 001 / Brand Identity
What Fur Has To Do with it?
Singapore International Festival of Arts (SIFA): Potentialities
Singapore International Festival of Arts (SIFA): Potentialities
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“Kennel needed to feel like a place worth belonging to. Not a desk rental. Not a startup incubator. Something with character, history, and a point of view.”
About the work
Kennel was Singapore’s first co-working space — built for creative entrepreneurs before the term even existed. The brief was to create an identity that felt lived-in and curious, not corporate and clean.
The solution drew from natural history illustration and letterpress printing — giving Kennel a visual language that felt like it had already been around for decades. Illustration, type, and spatial design worked as one system.
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KENNEL · 2026 · NM
KENNEL · 2026 · NM
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Archive ID: NM-2026-001
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Archive ID
NM-2026-001
Client
Kennel Co-Working
Discipline
Brand Identity, Art Direction
Medium
Print, Digital
Year
2026